Founder Build Lab Series: Learn the Basics of Google Ads

Founder Build Lab Series: Learn the Basics of Google Ads

Our Founder Build Lab Series is powered by ‘Grow with Google’ curriculum

Ready to put your business in front of customers who are actively searching for what you sell?

Join Startup Redding for Learn the Basics of Google Ads, a hands-on Grow with Google Lunch & Learn designed to take the mystery out of online advertising and help you understand how to spend your marketing dollars more intentionally.

You’ll learn how Google Ads works, how businesses compete for placement in search results, and how to build a campaign around a specific business goal.

We’ll explore choosing the right keywords, targeting the customers and geographic areas you want to reach, setting a budget you control, writing ads that inspire action, and sending potential customers to the right place on your website.

Most importantly, you’ll learn how to measure results—so you’re not simply spending money on advertising and hoping it works. You’ll begin to understand impressions, clicks and conversions and how those numbers can help you make smarter marketing decisions.

Come ready to think about what you’re selling, who needs it and what action you want your next customer to take.

The Founder Build Lab Series isn’t another workshop series where you sit, listen and leave with a page of notes. Each month, Startup Redding brings founders together for a facilitated Grow with Google Lunch & Learn focused on one practical area of building a stronger business.

Event Location

Founder Build Lab Series: Learn the Basics of Google Ads

Founder Build Lab Series: Learn the Basics of Google Ads

Our Founder Build Lab Series is powered by ‘Grow with Google’ curriculum

Ready to put your business in front of customers who are actively searching for what you sell?

Join Startup Redding for Learn the Basics of Google Ads, a hands-on Grow with Google Lunch & Learn designed to take the mystery out of online advertising and help you understand how to spend your marketing dollars more intentionally.

You’ll learn how Google Ads works, how businesses compete for placement in search results, and how to build a campaign around a specific business goal.

We’ll explore choosing the right keywords, targeting the customers and geographic areas you want to reach, setting a budget you control, writing ads that inspire action, and sending potential customers to the right place on your website.

Most importantly, you’ll learn how to measure results—so you’re not simply spending money on advertising and hoping it works. You’ll begin to understand impressions, clicks and conversions and how those numbers can help you make smarter marketing decisions.

Come ready to think about what you’re selling, who needs it and what action you want your next customer to take.

The Founder Build Lab Series isn’t another workshop series where you sit, listen and leave with a page of notes. Each month, Startup Redding brings founders together for a facilitated Grow with Google Lunch & Learn focused on one practical area of building a stronger business.

Event Location