About Us

We do entrepreneurship
like this 🤩 not this 🤦🤬💩

Research shows that most early stage entrepreneurs
face 3 big barriers to success

#1 Self-Doubt

Self-doubt will make you question your vision and choices. It can eat away at your ability to make progress and color your experience with negativity.

#2 Loneliness

For many early stage entrepreneurs, working from home is the only option. You pour your heart and soul into your work, but it can be a lonely and isolating experience.

#3 Accountability

Entrepreneurs often have incredible ideas but lack accountability and structure. It can be easy to get caught up in the small day-to-day tasks of running a business, and lose sight of the big vision.

Our solution to these barriers is asupportive startup community!

Meet the Team

Katie Janiszewski

Katie moved to Redding in 2018 from Michigan for a job in the medical field. Since moving here she has fallen in love with Redding, Shasta County, and the surrounding areas. She believes Redding is capable of great things and wants to help call out the gold in entrepreneurs and encourage them in their business endeavors.

Erik Janiszewski

Erik is a California transplant that relocated from Michigan in 2018. He enjoys the boundless sunshine and recreation our county has to offer, and he’s proud to contribute creativity and marketing strategy to our region’s story. Erik believes our region has a bright future and looks forward to contributing to our economic prosperity today and long into the future!

Audra Yarbrough

Audra is originally from Austin, TX but has been a Redding local for the last decade. She is very invested in seeing Redding and the greater Shasta County become all that it can be. She cares about creating memorable experiences and events that people can walk away from inspired to take action with their lives.

Rebecca Baer

Rebecca is originally from Indiana. She has a rich background in leadership, innovation, and community engagement, spanning over two decades. Her multifaceted career reflects her commitment to growth, innovation, and community service, making her a valuable asset to our team.

Still have questions? Send us an email at hello@startupredding.com

Startup Redding is a program of the Shasta Economic Development Corporation. A 501c3 non-profit organization that exists to support the startup ecosystem and see entrepreneurs grow in Shasta County, California. For more information visit: www.ShastaEDC.org

About Us

We do entrepreneurship like this 🤩 not this 🤦🤬💩

Research shows that most early stage entrepreneurs face 3 big barriers to success

#1 Self-Doubt

Self-doubt will make you question your vision and choices. It can eat away at your ability to make progress and color your experience with negativity.

#2 Loneliness

For many early stage entrepreneurs, working from home is the only option. You pour your heart and soul into your work, but it can be a lonely and isolating experience.

#3 Accountability

Entrepreneurs often have incredible ideas but lack accountability and structure. It can be easy to get caught up in the small day-to-day tasks of running a business, and lose sight of the big vision.

Our solution to these barriers is a supportive startup community!

Meet the Team

Katie Janiszewski

Katie moved to Redding in 2018 from Michigan for a job in the medical field. Since moving here she has fallen in love with Redding, Shasta County, and the surrounding areas. She believes Redding is capable of great things and wants to help call out the gold in entrepreneurs and encourage them in their business endeavors.

Erik Janiszewski

Erik is a California transplant that relocated from Michigan in 2018. He enjoys the boundless sunshine and recreation our county has to offer, and he’s proud to contribute creativity and marketing strategy to our region’s story. Erik believes our region has a bright future and looks forward to contributing to our economic prosperity today and long into the future!

Audra Yarbrough

Audra is originally from Austin, TX but has been a Redding local for the last decade. She is very invested in seeing Redding and the greater Shasta County become all that it can be. She cares about creating memorable experiences and events that people can walk away from inspired to take action with their lives.

Rebecca Baer

Rebecca is originally from Indiana. She has a rich background in leadership, innovation, and community engagement, spanning over two decades. Her multifaceted career reflects her commitment to growth, innovation, and community service, making her a valuable asset to our team.

Still have questions? Send us an email at hello@startupredding.com